Presented by
Ckrowd

Business Proposal · 2026

CTaaS &
Institutional Finance

Institutionalizing Africa's concert touring economy through workforce technology, talent incubation, and Pan-African payment infrastructure.

2026Confidential

Table of Contents

01
Executive Overview
Financial traction & company snapshot
02
Market Validation
Strategic proof of concept & B2B foundation
03
Institutionalizing Africa
CTaaS model, metrics & institutional finance partnership
04
Institutional Value
Brand, economic & AfCFTA impact
05
Partnership & Letters
5ive Tour collaboration & regional interest
06
Davido 5ive Tour · The Cliq Empire
Cameroon leg proposal
07
Joint Venture Operations
Ckrowd Global Live Operations leadership
08
Ckrowd Team & Advisory Team
Core operators and board depth
Executive Overview

Financial Traction & Company Snapshot

About Ckrowd

Ckrowd is a workforce outsourcing technology company matching global music enterprises with skilled, affordable professionals from emerging markets using AI-driven talent operations.

N320M+
Processed in talent & contract payments within the African music ecosystem
N120M+
Talent supplied toward music tech contracts within 10 months
300+ Vetted Professionals
Onboarded across creative, technical, and business roles.
Revenue-Generating & Operational
Positioned to scale CTaaS across 25 African markets.
AI-Driven Talent Operations
Proprietary matching for music enterprises & emerging market talent.

The next phase is the CTaaS model — a $5M Tour Promotion Fund generating $6M+ in fees and $100M+ in institutional transactional volume.

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Market Validation

Ckrowd's Market Validation & Strategic Proof of Concept

Ckrowd's Foundation

This touring demand rests on an existing, active foundation of B2B enterprise users across the USA, UK, Canada, Zimbabwe, Burkina Faso and more.

Secured under 6-12 month contracts averaging $1,500+ per month, utilising our network of vetted Music Industry Professionals.

Average Contract Value$1,500+Per month, per enterprise client on 6-12 month recurring contracts
Global B2B Enterprise Users
Active clients across multiple continents, validating Ckrowd's cross-border talent model at scale.
Recurring Revenue Contracts
6-12 month structured agreements generating predictable, compounding revenue streams.
Vetted Music Industry Talent
300+ professionals matched to enterprise needs across creative, technical, and business functions.
USAUKCanadaZimbabweBurkina Faso+ More
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Scale Expansion Framework

Ckrowd Scale Up Plan

Concert & Touring as a Service, CTaaS, is a proprietary model designed by Ckrowd to institutionalize and formalize Africa’s fragmented live touring economy. It transforms a traditionally informal sector into a structured investment asset class through four core pillars:

Pillar 01
Structured tour financing
Pillar 02
Standardized workforce deployment
Pillar 03
Centralised financial oversight
Pillar 04
Technology platforming
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Institutionalizing Africa

Phase 1 Pilot: CTaaS Deployment & Institutional Finance Collaboration

The Strategic Ask

We are inviting a lead institutional finance partner to provide primary banking, payments, and financing support for Ckrowd's CTaaS model — powering Africa's concert touring economy through Pan-African payment rails.

01
Open 1,000+ enterprise business accounts for tour promoters & service providers, and 5,000+ touring professionals' accounts across Africa via institutional finance infrastructure.
02
Provide funding, financing & banking partnership to structure the $5M Tour Promotion Fund and process cross-border artist fee payments at scale.
03
Scale Pan-African payment rails to process $100M+ in transactional volume across touring services, logistics, hospitality, and talent contracts.
Powered by
Lead Finance Partner
Institutional Finance Infrastructure
Ckrowd's touring payments run exclusively on institutional payment rails — making the backbone of Africa's live music economy.
Phase 1 — $5M Tour Promotion Fund
Seed Fund Allocation
$1 Million
Dedicated to CTaaS rollout and early market execution
$6M+
Direct annual artist fee payments
1,000+
Enterprise accounts via institutional partners
5,000+
Touring professionals' accounts via institutional partners
25
Target African markets for scaled deployment
$50M+
PR and earned media value across Africa
$350M+
Total economic and social impact
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Institutional Value

Strategic Value of the Collaboration

This partnership positions a lead institutional finance partner as the financial backbone of Africa's $350B+ creative economy — a market of 1.5 billion people with the world's fastest-growing youth population.

$100M+
Transactional volume through institutional payment rails
$50M+
PR & earned media value across Africa
$350M+
Total economic & social impact across touring, media & logistics
$40M+
Indirect impact — aviation, hotels, logistics & production
What Institutional Partners Gain
Cultural Leadership at Continent Scale
Seen as building, activating & developing culture and creative industries in a market of 1.5 billion people — the world's largest youth audience.
Africa's Next-Generation Financial Institution
By 2035, 1 billion Africans will be 25 and below. the lead institutional partner becomes the institution synonymous with their economic inclusion and opportunity.
The Default Payments Backbone
the institutional finance layer becomes the infrastructure every promoter, artist, and touring professional across Africa transacts on — first in live music, then everywhere.
Directly Enables the AfCFTA Agenda
Cross-border touring payments advance the African Continental Free Trade Agreement — enabling frictionless intra-African transactions across 25 markets.
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Partnership Proposal

Institutional Finance · 5ive Alive Tour Collaboration

5ive Alive Tour
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Letters of Interest

Regional Partner Expressions — Guinea-Conakry & Namibia

Lettre De Davido — Guinea-Conakry
Guinea-Conakry Letter
Expression of Interest — Namibia
Namibia Letter
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Tour Partnership

Davido's 5ive Tour · The Cliq Empire · Cameroon

Cliq Empire Cameroon Letter
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Joint Venture Operations

Joint Venture Operations (Ckrowd Global Live Operations)

Ruddy Kwakye

Ruddy Kwakye

Creative Culture Consultant · CEO, AfroNationGhana

Ruddy Kwakye is a Creative Culture Industries consultant and CEO of AfroNationGhana. He executed activations such as OneVoice Africa, Africa's largest gospel culture festival, MTV Africa Music Awards (MAMAs), Guinness Accravaganza, Nativeland Festival Lagos, Global Citizen Festival, and Vodafone 020Live, featuring artists including Wyclef, Burna Boy, Usher, Akon, PSquare, Joe Thomas, Wizkid, Kojo Antwi, Shaggy, King Promise, and Trey Songz.

Anthonia Yetunde Alabi (Sasha P)

Anthonia Yetunde Alabi (Sasha P)

Founder, PurpleFire Entertainment

Sasha P holds over 20 years of experience across the African entertainment industry. Her work spans music, fashion, food, media, live entertainment, and film. She served as Casting Director for the feature film After 30 and focuses on building an African touring ecosystem for talents in Africa and the diaspora.

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Joint Venture Operations

Joint Venture Operations (Ckrowd Global Live Operations) · Continued

Akinyemi Ayinoluwa

Akinyemi Ayinoluwa

Entertainment Lawyer · Hightower Solicitors

Akinyemi Ayinoluwa is a Nigerian entertainment lawyer with 13 years of legal experience. Billboard listed him in the 2025 Top Music Lawyers list. His firm, Hightower Solicitors in Lagos, stands as a leading music law firm in Africa. His clients include producers such as Magicsticks, Ragee, Damie, Rexxie, Blaq Jerzee, Masterkraft, and Marvey Muzique.

Kayode Adebayo

Kayode Adebayo

CEO, Ckrowd.com

Pioneer in creative industry technology and African market innovation, focused on building digital infrastructure for the global creative economy. Board member of Arts Connect Africa, a network of music industry professionals with concert and festival promoter members across 35 markets in Africa and Latin America. He advises governments, brands, music festivals, concerts, and cultural enterprises.

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Ckrowd Team

Ckrowd Team

Olukayode Adebayo

Olukayode Adebayo

Founder & CEO

Visionary leader bridging asset management, business strategy (Chicago Booth), and market creation.

Toba Afe

Toba Afe

Co-Founder, CTO

Dual BSc & MBA (LBSF); architect of the scalable tech and financial infrastructure required for global operations.

Ola Falusi

Ola Falusi

Co-Founder, COO

IT (University of Maryland) and Law (Juris Doctorate); expert in operationalizing tech with cross-border legal compliance.

Tunde Ajiboye

Tunde Ajiboye

Chief Product Officer

Electrical & Electronics Engineer; leader in building robust, user-centric product ecosystems.

Monisola Adebayo

Monisola Adebayo

CHRO

BSc. Accounting + 15 years HR specialist. Strategist for building and managing our most critical asset: human capital.

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Advisory Team

Advisory Team

Dr Nasiru Taura

Dr Nasiru Taura

Advisory Board

Visionary innovator, thought leader, and entrepreneurial foresight facilitator with over a decade of experience as an educator, author, and international speaker.

Katherine McVicker

Katherine McVicker

Advisory Board

Katherine McVicker is a seasoned music industry executive with a deep understanding of global market trends.

Adeleye Fabusoro

Adeleye Fabusoro

Advisory Board

Adeleye Fabusoro is a dynamic entrepreneur and thought leader in the music industry with extensive experience in corporate leadership and startup innovation.

Olisa Adibua

Olisa Adibua

Advisory Board

Co-Producer of AFRIMA; Founder and Executive Producer, Storm Records. One of Africa's top music executives and serial entrepreneurs with 30+ years producing landmark radio and TV shows, live events, and global media campaigns. Clients include Guinness, MTN, Multichoice, Coca-Cola, Spotify, YouTube, Sony Music, Pepsi, and NMA.

Kehinde Ashafa

Kehinde Ashafa

Advisory Board

Ernst & Young (EY) Senior Consultant. AI Adoption and Organisational Design.

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